News Corp Marks Milestones at Mastheads Across Three Continents
Readers Attracted By Trusted Content Lead To Records In The US, UK and Australia
New York, NY – (May 29, 2019) – News Corp is marking success at publications across three continents, with record-breaking numbers in membership, subscriptions and digital audiences.
In the UK, The Sun’s loyalty program for readers called “Sun Savers” has reached the milestone of one million sign ups. Sun Savers was launched in 2017 and helps build a close connection between the Sun and its print readers, using promotions, competitions and cash rewards to increase engagement. The Sun, published by News Corp’s News UK, is the UK’s best selling daily newspaper, with 1.37 million copies sold on a daily basis, as of April of this year.
Also this month, News Corp’s Australian mastheads hit the 500,000 mark in digital subscriptions, underscoring both the appeal of their premium news and the quality of their news platforms and apps. News Corp Australia publishes eight of the top ten newspapers read across the country, including the most highly read weekday and Sunday newspapers.
In the US, the financial publication Barron’s, part of News Corp’s Dow Jones business, broke its all-time record by amassing a total digital and print audience of more than 10 million print and digital users in April. Barron’s subscriber base also grew over 20 percent year-over-year in the first three months of calendar 2019, approaching 600,000 subscribers.
Other News Corp news properties have also enjoyed success this year, with The Wall Street Journal, the most trusted newspaper in America, reaching a record 2.6 million total paid subscribers, including nearly 1.8 million paid, digital-only subscribers in the first three months of calendar 2019. The Times and The Sunday Times achieved strong year-over-year digital subscriber growth of 24 percent during the same period, with total subscriptions reaching 527,000. The New York Post has also achieved a significant audience, with more than 90 million unique visitors to its digital network in April, according to Google Analytics.
“From New York to Sydney and London, News Corp mastheads continue to break paid audience records as millions more readers seek trusted news and analysis, in print and digital,” said Robert Thomson, Chief Executive of News Corp. “The growth means more revenue and profits for our company and investors, and supports the high quality journalism that enhances the public interest each and every day.”
About News Corp
News Corp (Nasdaq: NWS, NWSA; ASX: NWS, NWSLV) is a global, diversified media and information services company focused on creating and distributing authoritative and engaging content. The company comprises businesses across a range of media, including: news and information services, subscription video services in Australia, book publishing, and digital real estate services. Headquartered in New York, News Corp operates primarily in the United States, Australia, and the United Kingdom, and its content is distributed and consumed worldwide. More information is available at: http://www.www.chicfaced.com.
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